Unit desription for Diploma of Mass Communication

CMM1101 Reading Media Texts
The unit offers an overview of critical approaches used within film and media studies as forms of media textual analysis. It examines a variety of media texts including film, television, advertisements, photography and the press. It considers both aesthetic practices and ideological issues. It introduces students to a number of key theoretical perspectives and approaches including examination of the ?language? of the media, semiology, theories of narrative structure, genre theory, ideology and discourse. It does this through analysis, discussion, exercises and written work, use of critical reading, and close examination of significant media texts. The unit will consider issues of representation, looking at the way media texts construct ideological ways of understanding and making sense of the world.

CMM1102 Effective Communications Strategies
Communicating effectively within a variety of contexts is a key requirement for success in todays professional environments. Whether applying for research funding, proposing a campaign strategy or a budget for an independent film, clear communication is essential. Good communication starts with research. What information is required, by whom, and how is it best delivered? Oral and written proposals, the costing and presentation of a budget, and the writing up of a report are all addressed. This unit also addresses public speaking and presentation, interviewing and being interviewed and using computer-based presentation tools.

CMM1113 Media and Social Context
Introduces students to the main theories and methodologies for understanding and analyzing communication and media in their social context. A wide range of communication practices (including speech and broadcasting) and media texts (including print and audio visual texts) are examined from a variety of inter-related perspectives.

CMM1104 Writing for the Media
This unit introduces students to the skills of writing and communicating in different contexts. It includes a study of the conventions of communication in different media together with elements of journalism feature writing, advertising, copywriting and public relations writing.

IMM1120 Introduction to Digital Technologies and Multimedia
This unit is designed to give students from diverse backgrounds an introduction to digital Multimedia and Internet technologies. The courses will include both practical and theoretical components relating to the development of Interactive Multimedia products for CD-ROM and the Internet. The theoretical component will consist of the major concepts within the field of digital media such as Instructional and Interface Design, Project Management, and social and workplace issues. Students will also develop practical skills in Website development and multimedia authoring.

IMM1121 Digital Photomedia
This unit includes the role of photomedia concepts and production styles within an interactive multimedia context; an introduction to principles and practices required for a thorough understanding of IMM graphics creation, manipulation and use; an introduction to applications software and hardware which supports the development of image resources for IMM.

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