Unit descriptions for Advanced Diploma of Business

INB2101 Cultural Framework of Business II
This unit will examine culture and its impact on communication, apply ; intercultural communication skills to specific business tasks, and will look at the implications for firms and individuals doing business in multicultural and cross-cultural environments.

LAW2120 Management Law II (Prerequisite: LAW1100 Legal Framework 1)
An examination of the basic principles of: (a) contracts of employment concentrating on, but not limited to the respective rights, liabilities and remedies of employers and employees under common law; (b) the State and Commonwealth unfair dismissal legislation; (c) agency; and (d) partnership, trusts and companies including their comparative advantages and disadvantages for carrying on a business.

MAN2120 Organisational Behaviour II (Prerequisite: MAN1100 Management 1)
An introduction to human behaviour in the organizational setting and its managerial implications. Emphasis will be placed on the application of theory to practical organisational issues. The units will consider research methodologies in organisational behaviour, perception, attitudes, stress, group behaviour, power and politics, conflict and organisational culture.

MAN2145 Human Resource Management II (Prerequisite: MAN1100 Management 1)
This unit is designed for students to develop both the knowledge and skills that will equip them to strategically manage human resource development through an organisational development approach. This unit is interactive and mirrors management development processes. Beginning with a focus on training management, the unit explores organisational diagnosis and builds towards proposals for interventions which will increase organisational alignment and health.

MKT2100 Consumer Behaviour II (Prerequisite: MKT1100 Marketing 1)
This unit will introduce concepts from disciplines of economics, psychology, sociology and anthropology which help us understand the behaviour of consumers. The behaviours studied includes those involved with acquisition, use and disposal of goods and services. The development of consumer and popular culture will also be studied.

MKT2130 Marketing Research II (Prerequisite: MKT1100 Marketing 1: ECF1150 Business Statistics 1)
The nature and process of marketing research, data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and marketing research applications. Research ethics, the use of research in the management decision process.

MKT2212 Promotional Marketing II (Prerequisite: MKT1100 Marketing 1)
The unit aims to impart knowledge on the promotional process, including the critical areas of promotional planning, objective setting, budgeting, promotional mix strategy, and measurement of effectiveness. Students will gain an understanding of the major promotional tools, namely; advertising, sales promotion, direct marketing and public relations; and other support media like out-of-home advertising. (Personal selling will be covered in a separate unit). Students must also know why, when and how each promotional tool can be used and balanced to attain marketing and promotional objectives within an integrated promotional framework.

MKT2222 Applied Marketing II (Prerequisite: MKT1100 Marketing I)
Applied Marketing will build on the concepts presented in Marketing I and provide students with an additional overview of the marketing function and its application in a local and global environment. It will introduce students to a diverse range of marketing concepts including, business to business marketing, services marketing, social and not for profit marketing, international marketing, retailing and specialized marketing applications. The unit aims to provide students with a broad knowledge base of key marketing concepts and the necessary understanding of these concepts required for a marketing role within industry today.

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